Building A Launch Team – The Lost Valley


The Lost Valley

Gone are the days when authors could simply write books and then rely on their publishers for marketing and publicity. To be frank, this has pretty much been my default setting. But it’s now best practice for authors to take control of their publishing journey, and an important first step is to build a launch team – so here goes!

A launch team consists of a select group of fans and supporters, who will help build some buzz around a new title. The main way they can help is by writing reviews, particularly on Amazon. Nothing boosts a book’s chances like having a solid number of online reviews shortly after its release. This can be achieved by letting people read your book early. For many readers, it’s a cool perk to be the first ones in the know. They get to give early feedback. They get to tell their friends, “I’m reading a great book that isn’t yet available to the public.” That’s the plan, anyway.

So in light of this, I’m enlisting interested people to join my marketing team by giving away digital advanced readers’ copies of my upcoming release. The Lost Valley is Book 2 in my Tasmanian Tales trilogy, that began last year with the publication of Fortune’s Son. The trilogy tracks the lives and loves of the Abbott family, from the late 1800’s to present day. The final book, The Memory Tree will be released next year.

Fortune’s Son

Billed as a Tasmanian East Of Eden, The Lost Valley follows the trials and tribulations of Tom and Harry Abbott, grandsons of Isabelle Abbott, whose story is told in Fortune’s Son. The Lost Valley is now available for preorder and will be released on 27th August (eBooks release on the 20th August). However I’ll provide an early digital copy for those of you interested in joining my launch team. Members will review and/or rate The Lost Valley online when it’s officially released. I’d also appreciate early feedback either by email or by joining my Facebook launch group. Simply leave a reply below, and I’ll send you the download link. Included is a free eBook giveaway of Fortune’s Son for those yet to read it. I’m looking forward to hearing from you!


21 thoughts on “Building A Launch Team – The Lost Valley

  1. Hi Jen. I’d love to read the ARC, but marketing isn’t exactly my strong suit either. I will reblog this post though to spread the news through my friends. All the very best!

      • Oh, wonderful! Thank you. I’ll email you a download link for The Lost Valley, and Fortune’s Son too, if you would like it. Welcome to the team 🙂

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  3. Jenn you know how much I love your books! Would love to read the next one in the trilogy. How can I order these for the library when they release as I have quite a few patrons who loved Fortunes Son.

    • The books will be available through Ingram Spark for libraries and book shops. DLS has an account with them. I’ll send sell sheets to Donna Anderson at DLS books anyway. I think she’s the manager of library services? You should be able to order through them, no problem. I’ll let you know when that’s confirmed.

  4. I would like to help as I can…I tried to preorder the new one and Amazon says its for Australian/NZ customers only. I am a pal of AC Flory and so that is the connection. I would very much like to have the first two books: The Lost Valley and also Fortune’s Son. I am very interested in own possible Indie books in the near future, but mainly in this case I am very interested in Australian history and lore…as a granddaughter of a man who (as a boy) ran away on a sailing ship and came to the U.S. at age 16. My knowledge of Indie publishing is about Zero, but I’m a fast learner. 🙂

  5. disregard the former info. I just ordered my Kindle copy of Fortunes’ Son and it actually is available it I want to start reading it right now. I can’t but I will start reading it tonight.

    I think they also accepted my prepay for the new one, also on Kindle.

  6. Hi. I’ve just bought the first in the trilogy for my Kobo – purely due to Andrea’s recommendation as she’s so talented – I’m not at all skilled in the writing stakes, but that doesn’t stop me being ridiculously demanding as a reader!
    I’m just coming to the end of a book, so I’ll get started on this one, and then I’ll let you know if I think I can be of any use for the new release. I’ve chums in Perth and Kalbarri (WA) and MrG and I have visited quite often – though not for a good while; I love a story with a solid sense of place, (my friend gave me a Peter Carey and a Bryce Courtenay on our first visit in 1999, both of whom I’ve loved) so I’m looking forward to yours. Thanks to you both.
    Have a good week. D

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