Gone are the days when authors could simply write books and then rely on their publishers for marketing and publicity. To be frank, this has pretty much been my default setting. But it’s now best practice for authors to take control of their publishing journey, and an important first step is to build a launch team – so here goes!
A launch team consists of a select group of fans and supporters, who will help build some buzz around a new title. The main way they can help is by writing reviews, particularly on Amazon. Nothing boosts a book’s chances like having a solid number of online reviews shortly after its release. This can be achieved by letting people read your book early. For many readers, it’s a cool perk to be the first ones in the know. They get to give early feedback. They get to tell their friends, “I’m reading a great book that isn’t yet available to the public.” That’s the plan, anyway.
So in light of this, I’m enlisting interested people to join my marketing team by giving away digital advanced readers’ copies of my upcoming release. The Lost Valley is Book 2 in my Tasmanian Tales trilogy, that began last year with the publication of Fortune’s Son. The trilogy tracks the lives and loves of the Abbott family, from the late 1800’s to present day. The final book, The Memory Tree will be released next year.
Billed as a Tasmanian East Of Eden, The Lost Valley follows the trials and tribulations of Tom and Harry Abbott, grandsons of Isabelle Abbott, whose story is told in Fortune’s Son. The Lost Valley is now available for preorder and will be released on 27th August (eBooks release on the 20th August). However I’ll provide an early digital copy for those of you interested in joining my launch team. Members will review and/or rate The Lost Valley online when it’s officially released. I’d also appreciate early feedback either by email or by joining my Facebook launch group. Simply leave a reply below, and I’ll send you the download link. Included is a free eBook giveaway of Fortune’s Son for those yet to read it. I’m looking forward to hearing from you!